Trademarks can be an effective way to help your business stand out from the competition.

When you put in the hardwork to create a business from the ground up, you want to properly protect it. A unique idea is the starting point, but to make sure your idea stays unique, you need a trademark.

One way you can help do that is to protect what’s called trade dress. That’s things like packaging for the products you sell, or the font you use to print your brand name on all your promotional material. Protecting your branding will help your business stand out from any potential competitors. These are simple ways you can help your business become recognizable to customers and stay unique.

Don’t be intimidated by the trademark application process. The lawyers at Gathings Law have years of experience navigating the federal trademark laws and are here to help you.

Trademark laws are just some of the legal aspects you need to consider when starting a business. If you own or manage a startup or small business, call Gathings Law. We have decades of experience helping startups and small businesses and we’re ready to put our expertise to work for you.

Additionally, Gathings Law is offering a free startup checklist to new business owners. The list consists of various agencies that businesses need to register certain legal documents with, different business laws that owners need to consider, and so much more. The checklist even includes references that business owners can reach out to for free help and advice. If you would like a copy of this list, call our office at (205) 322-1201 and we’ll be more than happy to email you a copy free of charge.

As a reminder, on our #GathingsBizTalk weekly series, Gathings Law discusses different legal points of interest in business every week on our social media. Follow us on social media and tell us what you’d like to hear about next; we’d love to hear from you. Click here to follow #GathingsBizTalk on LinkedIn. To follow our other weekly series, #GathingsLawTalk, which discusses personal injury and domestic relations, follow @GathingsLaw on Facebook, Twitter, and Instagram.